“Booze Toujours” Such is our brand's creed. But don't get it wrong, even if it's true that "Q8" makes you think of a good drinking bout with friends, that's not all it's about! Qhuit™ is above all a pretext for mixing: Fashion, Music, Street Culture and Sausage. Created in 2002 by Rhum*G & Mook, the brand started by a limited edition of alternative T-shirts for alcoholic tastes. With the help of a few friends, the brand little by little found an audience in a not very commendable crowd. Hence it sends a serious buzz through the hype-streetwear scene of the capital.
In 2004 Qhuit™ produced its own record, the “QHUIT GRAN BANG” featuring all the close friends of the crew (Svinkels, Triptik, T.T.C., D.S.L., Mr Flash, DJ Pone, Drixxxe, A.M.S., L'Animalexxx…), a UFO that will take its troop on a tour where crowds will come to listen to and drink the event. Since then, Qhuit™ organizes parties and skate demos all over France. While they were at it, in 2005 they launched their first collection: "Home Mad" offering a line of colorful geometrically imperfect tees and hoodies.
Qhuit™ is building its own world where graphics mix visual metaphores, dubious "fran-glais" puns, references to illustrious alcoholics, enticing slogans and absurd images. From one season to the next, the brand expands its collections by offering: T-shirts, polos, shirts, hoodies, zip-ups, denims, jackets and accessories distributed in over 90 shops in Europe. T he brand also plays on gender mixing since items may be worn by men as well as women.
Qhuit™ is becoming, according WAD, one of the pillars of French streetwear.